It will be interesting to watch the downstream effects of the QR code as its usability is simplified. By Chrome making it a simple button click off your home screen, instead of going into another app, it is valuable as it speeds up the processes for users. “In the past, it hasn’t been much faster to use a QR code than to just type the info into your phone. “The biggest piece to being successful with new technology (or revamping and bringing technology back like QR codes) is it has to add value,” said Maxwell Mickey, Sales Associate at Passport. Keeping users in-app helps increase utilization, improve overall brand experience, and maintain a loyal customer base. With Passport’s mobile transit app MyJTA, for example, users have the ability to plan, track, and pay for their transit fare completely in-app. Being able to provide your city with one mobile payment platform positively impacts the user experience. What’s one of the most annoying things that happens while you’re using an app? Having to switch from one app to another, especially while you’re buying your transit fare or paying for parking. So, how exactly will this translate to the transportation industry? Instead of switching apps, simply just stay in-app, utilize the new feature, sit back and let the it do the work - without the hassle of making a switch. Since they’re still considered a ‘thing’, at least Google Chrome is making the experience of using the codes easier than ever before. QR codes are alive and kicking, despite the rumors that they disappeared. The app now offers “built in scanning functionality, which you can access via 3D Touch on the app’s icon, or you can do a search for ‘QR’ in spotlight”. Google Chrome released an in-app QR code scanner and barcode that prevents users from having to open a new app to scan a code. Well, it turns out they’re still here, and Google Chrome has given them a comeback. In fact, with the progression of technology, they haven’t maintained their initial popularity. Generates a QR Code from the Page URL of the current tab with a single click. In a world filled with online shopping, on-demand products, and even software extensions that help us determine the best deal (shout out to Honey ) - we thought QR codes died. Allows to generate a QR Code for the current page and scan a QR Code using the webcam.
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